Discovery & Drafting
We begin where every good build begins: with measurement. We learn your trade, your patrons, and the room your site is meant to be. Plans are drawn before a board is cut.
Welcome to the
workshop.
We build production-grade marketing websites by hand — the way they used to build cabinets. Considered, unhurried, and made to last longer than the trends that surround them.
- Sites tended
- 12
- Average build
- 1–3 days
Chapter · Preface
A website is not a product to be shipped. It is a place a stranger walks into, looks around, and decides whether to stay. Build it like you would build a room you would want them to stay in.
The trade has changed. Most websites are now generated, templated, and shipped in an afternoon — and most of them feel that way. SiteTavern works to a different rhythm. Each site is built by hand, considered section by section, and tended after launch the way a good piece of furniture is oiled, polished, and kept in service. We take few clients. We finish what we start.
Section · I
Tools of the Trade
Four chapters in the making of every site. Read in order, used together.
Design as Architecture
Layouts are not selected from a catalog. Typography, palette, and proportion are tuned to the work the site must do. Every section earns its place; every line of copy is set, not pasted.
Building & Joinery
Production-grade Next.js, Tailwind, and Framer Motion, joined by hand. Pages load in milliseconds. Schema, semantics, and structure are tightened until nothing rattles.
Tending & Polish
After delivery, the work continues. Monthly health checks, SEO updates, content tending, and the occasional re-cut. A site that is cared for stays in service.
Section · II
How a Site Is Made
F
irst, we listen.
A short, careful conversation. Who you serve, who you wish to serve, what the site must do that no person can do for you in person. We take notes by hand and send a written brief within two days.
T
hen we draft.
Wireframes and a small set of design plates are drawn from the brief. You read them on a real screen, mark what feels true, and we adjust. Nothing is built until the drawings are agreed.
B
uilding takes days, not weeks.
Most sites are ready in one to three days. Each section is built and reviewed in turn, so the work is visible at every step. There are no surprise deliverables and no last-minute scopes.
A
fter delivery, we tend.
Monthly maintenance, SEO health checks, small revisions. The site does not sit and rot. When the trade changes, the site changes with it — and the relationship outlasts the build.
A note from the founder
About the founder.
Matteo Ross grew up in Los Angeles, California, where an early fascination with design and structure shaped the trajectory of his creative life. From a young age, Matteo demonstrated an instinctive talent for building and reimagining, spending countless hours immersed in LEGO sets — not merely assembling them as instructed, but reengineering each model with spare pieces salvaged from other builds. What began as a child’s pastime quickly revealed itself as something far more deliberate: an early aptitude for problem-solving, spatial reasoning, and design refinement.
As he grew older, that same curiosity evolved alongside him. His attention shifted from physical construction toward digital creation, first through video games, where he became drawn to virtual worlds, interactive systems, and the underlying mechanics that brought them to life. In time, this passion matured into a deeper interest in the architecture of the web itself. Designing and developing websites became a natural extension of the same impulse that had once driven him to rebuild LEGO sets — a desire to take an existing framework and elevate it into something more thoughtful, more functional, and more visually compelling.
Today, that lifelong pursuit of design excellence continues to define Matteo’s work, informing both his creative philosophy and his commitment to craftsmanship in every project he undertakes.
Section · III
Commissions
Two tiers, each priced once for the build and gently after for the tending. The first month of tending is on the workshop.
The Journeyman's Build
The full marketing site. Built section by section, set with the care of a longer evening.
$899one-time
then $100 / mo for tending
- Yearly SEO health audit
- Managed hosting and monthly maintenance
- Complete on-page SEO and JSON-LD schema markup
- Contact form wired to live dispatch
The Master's Commission
An unhurried, ongoing relationship. We tend the site as carefully as we built it.
$899one-time
then $125 / mo for tending
- Quarterly premium SEO health audit
- Bespoke scroll-based animations and motion design
- Managed hosting and monthly maintenance
- Priority revisions with same-week turnaround
- Complete on-page SEO and JSON-LD schema markup
All tiers paid through Stripe. Subscription begins after the build is delivered. Cancel any time, with one month’s notice.
Section · IV
Frequent Inquiries
Most sites are delivered in one to three days. We move at the pace of doing it well, not the pace of doing it fast. Tier I builds tend to land near a single day; Tier II commissions take a touch longer because the conversation is longer.
Section · V
Begin a Commission
Tell us about your trade. We accept a small handful of new commissions each season, and we reply to every inquiry within one business day.
An Invitation
elcome to the
tavern.
If something here struck you as right, the door is open. We will sit down with the work you have, talk it over, and tell you honestly whether SiteTavern is the right workshop for it. No pitch, no pressure — only a handshake.
Replies arrive within one business day. By appointment, Salt Lake City.